This is a subject that is very important to an age old business. Lets face it, most of the people that are involved in the antique furniture business, are not really the most tech savvy folks. They are intrigued by and educated in, things of old. Technology has changed their world.
The marketing has changed rapidly. It used to be OK to advertise in your expensive local yellow pages, or in the Local antique publications to draw your customers to see and buy your treasures. Think about it, when is the last time you opened up a thick heavy phone book , flipped to the back of the books to skim through page after page of yellow paper, trying to read tiny print, to find something you wanted to buy?
For me it has been years. Each year,when the phone companies leave that newly published book on the ground next to my mailbox in their rain proof bag, I pick it up, walk up the driveway and drop it in the trash can.
The days of sitting in the storefront or old antique barn waiting for people to wander in off the streets to see antique furniture is becoming an antique business concept in itself.
The internet has changed all of that. I have lots more to say about this and will be doing so in future posts. Before expanding in detail, I’d like to hear what other have to say about this subject.